Privacy Policy

1. Introduction

Squids-In ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website squidsin.co.uk and use our services.

By using our website, you consent to the data practices described in this policy. If you do not agree with this policy, please do not access or use our website.

2. Information We Collect

2.1 Information You Provide

We may collect information that you voluntarily provide to us, including:

• Contact Information: Email address (when you join our waiting list or contact us)
• Account Information: Name, email, and profile information (when you create an account)
• Financial Information: Information about children's investment accounts you choose to track (stored securely with Firebase)
• Communications: Any messages, feedback, or correspondence you send us

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• Usage Data: Pages viewed, time spent on pages, links clicked, and navigation paths
• Device Information: Browser type, operating system, device type, screen resolution
• Location Data: General geographic location based on IP address (country/city level)
• Cookies and Tracking: Data collected through cookies and similar technologies (see Section 5)

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process your registration and manage your account
• Send you updates about our services, launch notifications, and promotional communications
• Respond to your inquiries and provide customer support
• Analyse website usage and improve user experience
• Detect, prevent, and address technical issues or fraudulent activity
• Comply with legal obligations and enforce our terms of service

4. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to help us understand how visitors use our website.

4.1 What Google Analytics Collects

• Pages you visit and how long you spend on each page
• How you arrived at our site (search engine, direct link, referral)
• Your approximate geographic location
• Your device type, browser, and operating system
• Your IP address (anonymised)

4.2 Purpose

This information helps us improve our website, understand user preferences, and provide better content and functionality.

4.3 Your Control

You can opt out of Google Analytics tracking by:

• Rejecting cookies via our cookie consent banner
• Installing the Google Analytics Opt-out Browser Add-on
• Using browser settings to block or delete cookies

Learn more about how Google uses data: Google Privacy Policy

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website.

5.1 What Are Cookies?

Cookies are small text files stored on your device that help websites remember information about your visit.

5.2 Types of Cookies We Use

5.3 Managing Cookies

You can control cookies through:

• Our cookie consent banner (appears on first visit)
• Your browser settings (to block or delete cookies)
• Third-party opt-out tools

Note: Disabling certain cookies may affect website functionality.

6. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: Firebase (Google) for hosting, authentication, and database services
• Analytics Partners: Google Analytics for website analytics (with your consent)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: Any other disclosure with your explicit permission

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for data in transit
• Secure authentication via Firebase Authentication
• Regular security updates and monitoring
• Access controls and least-privilege principles
• Secure backup and recovery procedures

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

• Account Data: Retained while your account is active and for a reasonable period after account closure
• Analytics Data: Aggregated and anonymised data retained indefinitely for statistical purposes
• Communications: Retained for up to 2 years or as legally required

9. Your Rights (UK GDPR)

Under UK data protection law, you have the following rights:

• Right to Access: Request a copy of your personal data we hold
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a machine-readable format
• Right to Object: Object to processing of your data for certain purposes
• Right to Withdraw Consent: Withdraw consent for data processing at any time

To exercise any of these rights, please contact us at hello@squidsin.co.uk

10. Children's Privacy

Our website is designed for parents and guardians to manage children's investment accounts. We do not knowingly collect personal information directly from children under 13 without parental consent.

Parents control all account creation and data entry. If you believe we have inadvertently collected information from a child without proper consent, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites (e.g., social media, educational resources). We are not responsible for the privacy practices of these external sites.

We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page.

For material changes, we will provide prominent notice on our website or notify you directly via email. Continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):